Kerrville Triathlon Welcomes Back EIGHT Beer as Official Beer Sponsor 

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Light Beer Made Right to Celebrate Triathletes Accomplishments at the Finish Festival 

Kerrville, Texas July 16, 2024 – -The Kerrville Triathlon, produced by High Five Events, is proud to announce the return of EIGHT Beer as the Official Beer for the second year in a row. This partnership celebrates the intersection of athletic achievement and community spirit, promising participants and spectators an exciting and enjoyable event experience in the picturesque Texas Hill Country in Kerrville, Texas on September 28-29, 2024. 

EIGHT Beer, founded by NFL star Troy Aikman, known for its crisp taste and only 90 calories per serving, is an ideal choice for athletes and health-conscious individuals. Its return as the Official Beer highlights the shared values of fitness, enjoyment, and community.

“We are honored to be part of the Kerrville Triathlon once again,” said David Reny, CEO of EIGHT Brewing Company. “Our partnership with this incredible event allows us to support the triathlon community and share our passion for a beer that complements an active lifestyle. We look forward to another year of celebration of those who never settle.”

In addition to being featured at the finish line festival in the EIGHT Beer Garden, EIGHT will be sampling at the Health and Fitness Expo, for those over 21,  located at the Inn of the Hills September 27 and 28. The expo is open to the public. Participants and spectators are encouraged to visit the EIGHT booth to engage with the EIGHT team and try the refreshing light beer that is made right.

“We are excited to have EIGHT Beer as our Official Beer sponsor for another year,” said Megan Frausto, partnership manager of High Five Events. “Their commitment to promoting a healthy lifestyle aligns perfectly with the values of our event, and we look forward to providing our participants with a great-tasting, light beer to celebrate their accomplishments.”

The Kerrville Triathlon is renowned for its scenic course and welcoming atmosphere. Participants will swim, bike, and run through the Texas Hill Country, culminating in a lively finish line festival hosting a fajita cookout and EIGHT Beer Garden where finishers can admire their belt buckle finisher medal. The event hosts a rookie, sprint, quarter, and half distance. In addition, the event offers relays and aquabike, as well as Athena and Clydesdale divisions. Everyone is invited to join in for a weekend of athletic achievement and community spirit. Registration is open on the website. For more information about the event please visit kerrvilletri.com.

About High Five Events:  High Five Events is the parent company of the Austin Marathon, Half Marathon & 5k, Austin International Half, CapTex Triathlon and Kerrville Triathlon Festival. With over 150 years of combined experience, the High Five Events team specializes in organizing large-scale events across diverse venues, solidifying their presence on the Inc. 5000 List of Fastest Growing Companies in 2019 and 2020.

About EIGHT: EIGHT Elite Light Lager is a beer brewed for those who never settle. Founded by Troy Aikman, EIGHT is a clean, refreshing lager brewed with organic grains and no added adjuncts, fillers, or preservatives. Light Beer Made Right. Proudly based in Austin, TX, with a mission beyond the bar, EIGHT is committed to giving back 1% of all revenue to Texas-based causes that work tirelessly to make healthy living accessible to all. For more information, please visit www.eightbeer.com. Follow us on social media @drinkeightbeer. ENJOY RESPONSIBLY

The Kerrville Tri and evamor Enhance Partnership

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The alkaline water company will hydrate triathletes at the expo and finish line

The Kerrville Triathlon Festival welcomes evamor as Official Water sponsor for the second year in a row. In addition to providing water to all finishers, the company will keep staff and volunteers hydrated as well as offer the public a chance to try the water at the Health & Fitness expo. Kerrville Tri, owned and produced by High Five Events, takes place on September 22nd to 24th, 2023 in downtown Kerrville, Texas.

“Thanks to our seamless collaboration with High Five Events, we’re thrilled to engage with triathletes and fitness enthusiasts, along with their friends and family, hailing from Texas and beyond. The evamor team eagerly anticipates the Kerrville Triathlon weekend.” – Brooke Oliver, Field Marketing Manager – TX, OK and LA

Elevating the triathlon experience, the company is thrilled to provide a cooling touch with their alkaline water. As participants complete the course on both Saturday and Sunday, they will receive an ice cold water bottle after they cross the finish line.

We’re delighted to welcome evamor back to the Kerrville Triathlon for the second year, ensuring participants, staff, and volunteers stay well-hydrated at the finish line and expo,” stated Megan Frausto, partnership manager of High Five Events. “The alkaline properties of evamor keep our team hydrated year-round, and we’re confident our participants will appreciate it just as much!”

In addition to finish line water, evamor will be handing out their bottles of water at the Health and Fitness expo at the Inn of the Hills Hotel in Kerrville on September 22nd from 3 PM to 7 PM and on September 23rd from 1 PM to 5 PM. Attendees are encouraged to stop by their photo booth for free souvenir photos with the 360 camera that can be shared with friends and family. The expo is free and open to the public.

Kerrville Tri is a fan favorite with its breathtaking course in the Texas Hill Country. Considered the most scenic triathlon in Texas, the Kerrville Tri offers distances for all levels of athletes from the Rookie and Sprint distances to the Quarter and Half distance triathlons. In addition, the event offers relays and aquabike, as well as Athena and Clydesdale divisions. Kerrville Tri takes place in downtown Kerrville, Texas on September 23rd & 24th, 2023 with a Health and Fitness Expo on September 22nd & 23rd. Participant registration can be found HERE.

About evamor: evamor water comes from a rare, single source protected deep in the Earth— delivering a fresh taste and all-natural, high alkalinity every time.

Kerrville Tri and GU Energy Labs Join Forces to Power Athletes

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Triathletes to Receive Nutrition on Course

Kerrville, Texas, August 10, 2023 — Kerrville Triathlon Festival is excited to announce its continuing partnership with GU Energy Labs for the third year in a row. The company will be the official Energy Gel and Chews sponsor for the event, providing on-course nutrition for participants competing in the numerous triathlon distances. Kerrville Tri, owned and produced by High Five Events, takes place on September 23rd & 24th in Kerrville, Texas.

“GU Energy Labs is elated to be back in Kerrville for the Kerrville Triathlon!  Our Energy Chews and Gels on course are specifically formulated to empower you, to challenge yourself, and achieve your goals, while having the most fun possible!” said Caroline Cuter, GU event marketing specialist.

At bike and run aid stations along the course, GU will be there to power up participants. Participants will have the option to choose from Roctane Salted Lime Gel, Roctane Vanilla Orange Gel and Lemonade Chews.  All participants will receive GU in their race goody bags.

Megan Frausto, partnership manager of High Five Events, said, “GU’s focus on harnessing the optimal potential of athletes is ingrained in the nutritional science that forms the basis of their entire product line. Our partnership ensures participants have access to on course nutrition that empowers them to chase any goal they set.”

Kerrville Tri will be celebrating its 12th anniversary this year.  The most scenic triathlon in Texas offers distances for all levels of athletes from the Rookie and Sprint distances to the Quarter and Half distances.  In addition, the event offers relays and aquabike, as well as Athena and Clydesdale divisions. The event will take place in the Texas Hill Country, in Kerrville, Texas on September 23rd & 24th, 2023. Kerrville Tri will also have its Health and Fitness Expo on September 22nd & 23rd at Inn of the Hills Conference Center.  Participant registration can be found HERE.  Exhibitor registration is still open for the expo and race day finish line festival.

About GU Energy Labs:  GU Energy Labs strives to help athletes to reach their highest potential with products that deliver the right nutrients, in the right amounts, at the right time. Developed in collaboration with Olympians and age groupers alike, the GU nutrition matrix of Hydration, Energy and Recovery products has helped countless athletes achieve their dreams since its inception in 1993. Headquartered in Berkeley, GU Energy Labs produces all of its Energy Gels onsite with just the right blend of heart and science. Recommit to becoming your best athletic self, learn more about GU products, and discover how nutrition planning can help you get there at www.guenergy.com.

EIGHT Beer Becomes Official Beer Sponsor of the Kerrville Triathlon

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Finish Line Festival to Feature Austin Based Independent Brewery

Kerrville, Texas, July 13, 2023 — High Five Events, one of the largest privately owned event production companies in the United States, pens sponsorship deal with EIGHT Beer making it the Official Beer of the Kerrville Triathlon. This inaugural agreement means that EIGHT, an Austin-based company, will feature its low-calorie, low-carb light lager at the finish line festival’s beer garden for finishers aged 21 and up.  The annual Kerrville Triathlon Festival takes place in Kerrville, Texas on September 23 & 24, 2023.  

“We’re thrilled to be the official beer sponsor of the Kerrville Tri. As a triathlete myself, I can’t wait to participate in the race and represent Team EIGHT,” said Eight Co-Founder Ruchi Desai. “Most of all, I’m looking forward to celebrating with everyone post-race in the EIGHT beer garden.”

EIGHT, founded by NFL legend and lifelong fitness enthusiast Troy Aikman, is a light lager brewed with organic grains and no added adjuncts, fillers, or preservatives, 90 calories and 2.6g carbs per 12 oz serving. EIGHT will provide sampling opportunities at the Health and Fitness expo while also being available to participants and spectators in the EIGHT Beer Garden at the Kerrville Triathlon Finish Line Festival. The EIGHT Beer Garden will provide runners and their friends and family a place to gather, relax and enjoy a cold EIGHT post-race.  

“We are ecstatic to have EIGHT beer join the Kerrville triathlon as they are brewed for those dedicated to seizing the moment” said Megan Frausto, partnership manager of High Five Events. “Participants are going to enjoy cheering to the chase, where every sip is a testament to their dedication in the EIGHT Beer Garden.”

The Kerrville Triathlon offers participants a scenic course that showcases the natural beauty of the Texas Hill Country. The swim portion takes place in the refreshing waters of the Guadalupe River. As athletes transition to the bike, they are greeted with rolling hills and views of the surrounding countryside. The run course takes participants along the riverfront, shaded by towering trees offering a peaceful atmosphere to push through the final miles. The Kerrville Tri is a fun but challenging race that has a variety of distances to choose from including: Half, Quarter, Rookie, Sprint, plus Relays & Aquabike. The Kerrville Tri will be hosting their annual Health and Fitness Expo at the Inn of the Hills Hotel, where participants will pick up their race day packets on September 22nd from 3:00 PM -7:00 PM and on September 23rd from 1:00 PM – 5:00 PM.  Participants can register on the website.

About EIGHT: NO SHORTCUTS. NO EXCUSES. EIGHT Elite Light Lager is a beer brewed for those who never settle. Founded by NFL legend and lifelong fitness enthusiast Troy Aikman, EIGHT is a clean, refreshing lager brewed with organic grains and no added adjuncts, fillers, or preservatives. Because how we do one thing is how we do everything-whatever you’re after; cheers to the chase. Proudly based in Austin, TX, with a mission beyond the bar, EIGHT is committed to giving back 1% of all revenue to Texas-based causes that work tirelessly to make healthy living accessible to all. Follow EIGHT @drinkEIGHTbeer on Instagram.

11th Annual Kerrville Triathlon Festival Continues to Grow and Welcome Athletes

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More than 1900 triathletes, most in event history, registered for The Most Scenic Triathlon in Texas

AUSTIN, Texas, September 25, 2022 — More than 1900 triathletes from 20 states, most in event history, registered for the 11th annual Kerrville Triathlon Festival. Participants gave their all during a picture-perfect weekend on a course highlighted by swimming in Nimitz Lake, cycling through the Texas Hill Country, and running along the Guadalupe River. The weekend kicked off with participants picking up their packets at the Kerrville Triathlon Expo, followed by races on both Saturday and Sunday. New in 2022 Saturday featured both Rookie and Sprint Distance events. Over 300 volunteers came out to support the event and received a special shirt, food, drinks, and an appreciation party following the event at Mamacita’s. 

Run alongside the Guadalupe River.
Credit: Scott Flathouse

“We really want this to be a weekend where people can come out for the weekend, experience the beauty of Kerrville, and really enjoy themselves,” said race director Stacy Keese. “We saw more people on Saturday than ever before and we hope to see this continue next year as we welcome more newcomers to the sport of triathlon.”

After crossing the finish line, participants were treated to fajitas, cold beer from Pint and Plow, snacks, and an opportunity to recover in the refreshing waters of the Guadalupe River. Kerrville Tri also launched best pricing for 2023, which ends on Sunday, September 25th. Special launch pricing will then go into effect through October 3rd.

“I have a great experience every year with this race. I already can’t wait for next year,” said Jose Flores of Kerrville.

Cade Michael took the Overall Champion title in Sunday’s Half Distance in a time of 4:15:30, while the female champion Nicole Adams finished in 05:13:00. Mark Saroni won the Quarter in 02:03:16, quickly followed by the female Quarter Distance winner Allison Saroni with a 02:26:54. 

For the Sprint Distance Ben Rawson won with a 1:03:30, while Kristine Silverstein won the female division in 1:13:22. Zachary Harper (58:19), won Saturday’s Rookie while Keelan Christman (1:09:47), won the female division.

 “The event was so well-organized with amazing views of the Texas Hill Country and spectator support seemingly everywhere!” said Stewart Mickler who also led each day’s pre-race warm-up as part of the Austin Tri Club.

The Kerrville Triathlon would like to thank the City of Kerrville, Kerrville Fire Department, Kerrville Police Department, Kerr County Sheriff’s Department, Kerrville Convention, and Visitors Bureau, and sponsors H-E-B, Peterson Health, Texas Drain Specialist, GU Energy, Jack and Adam’s Fredericksburg, Pint and Plow Brewing Company, Evamor, Bicycle House, Grape Juice, Zone3, Gatorade,  Peak Fitness, Hill Country Bicycle Works, and Mamacita’s.

About High Five Events: Beginning with the launch of a single triathlon in 2003, High Five Events has grown to become one of the largest privately owned event production companies in the United States. High Five Events is a community-centric company based in Austin, Texas. Their staff has more than 100 years of combined experience organizing large events across different venue types in a variety of locations. High Five Events has been on the Inc. 5000 List of Fastest Growing Companies for 2020 (ranked 1853) and 2019 (2163).

2021 Kerrville Triathlon Festival Opens Registration

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Now’s the time to take advantage of Special Launch Pricing for the 2021 Kerrville Triathlon

Registration is open for the 2021 Kerrville Triathlon Festival, also known as The Most Scenic Triathlon in Texas. The popular destination triathlon is produced by High Five Events. It’ll celebrate its 10th anniversary on September 25-26th, in Kerrville, Texas. In 2019, more than 1800 triathletes competed in eight different events that included a swim course in Nimitz Lake, bike course through the Texas Hill Country, and run course along the Guadalupe River. Special Launch Pricing for The Most Scenic Triathlon in Texas is currently available for all events.

“The Kerrville Triathlon continues to grow, exposing more triathletes to the Most Scenic Triathlon in Texas and the welcoming City of Kerrville,” said Stacy Keese, co-owner of High Five Events. “We look forward to another banner year while showcasing the beauty of the Texas Hill Country.”

Something for triathletes of all levels

2021 Kerrville Triathlon’s Open Division allows participants to begin regardless of age, with a mass swim start. Open Division participants are not eligible for age-group awards. Everyone else starts the swim in their division based on their age group, with two participants entering the water every few seconds. Age-group awards are given in five-year increments. Kerrville Tri also features Athena and Clydesdale categories. Aquabike and relay options are available too. The relay team can consist of two or three members. Aquabike completes the swim and the bike only.

Athletes will receive a belt buckle finisher’s medal, customized shirts, reusable custom water bottles, personalized race bibs, swim caps, a post-race meal, fruit, snacks, beer, and an opportunity to float in the Guadalupe River. Kerrville Tri is a USAT-sanction event, provides professional timing, and offers professional photography. A great volunteer crew and hundreds of supportive spectators make race day memorable for everyone involved. 

Weekend full of distances

The Debra Zapata Sprint distance, sprint relay, and kids fun run take place on Saturday, Sept. 25th. Quarter distance, quarter aquabike, half distance, half aquabike, and half relay will all happen on Sunday, Sept. 26th. Participants can pick up their packet at the Kerrville Triathlon Expo and Packet Pickup at the host hotel, Inn of the Hills. The expo and packet pickup, which is free and open to the public, will take place on Friday, Sept. 24th, and Saturday, Sept. 25th. Special Launch Pricing for all events follows: Debra Zapata Sprint ($79), sprint aquabike ($79), sprint relay ($159), quarter ($129), quarter aquabike ($129), half ($199), half aquabike ($199), half relay ($279), kids fun run (free). 

Triathletes who can’t make it to the event can still participate through Kerrville Tri’s Virtual Challenge. Participants can complete the distances on their own time at their preferred locations. Virtual challenge participants will have until September 19th to complete the distances and submit their results.

As part of the updated policies for 2021, Kerrville Triathlon will offer free deferral to participants if a government entity issues a ban on mass gatherings due to the COVID-19 pandemic that would prevent this event from occurring. 

Kerrville Triathlon Adds Virtual Distances

Triathletes can participate in virtual Kerrville Triathlon from anywhere in the world

Registration for the 2018 Kerrville Triathlon Festival virtual triathlon opens on Monday, July 9th. The 8th annual Kerrville Triathlon Festival will take place September 28-30, 2018, in Kerrville, Texas. Last year, more than 1400 triathletes competed in eight different events that featured a swim course in Nimitz Lake, bike course through the Texas Hill Country, and run course along the Guadalupe River.

“2017 was a record year for the Kerrville Triathlon and we’re ecstatic about producing this amazing event in its eighth year,” said Stacy Keese, co-owner of High Five Events. “Word is quickly spreading that this is one of the top triathlons in the state and we’re excited to provide the virtual optio.”

Triathletes who cannot make it to the Texas Hill Country for #SmokinGoodTri can participate virtually! Share on X

Virtual options

Triathletes who cannot make it to the Texas Hill Country can participate virtually. Participants who select this option can choose from five distances, including:

  • Debra Zapata Sprint Distance: 500m swim, 14.5-mile bike, 5K run
  • Quarter Distance: 1000m swim, 29-mile bike, 6.4-mile run
  • Quarter Distance Aquabike: 1000m swim, 29-mile bike
  • Half Distance: 1.2-mile swim, 56-mile bike, 13.1-mile run
  • Half Distance Aquabike: 1.2-mile swim, 56-mile bike

With the five virtual triathlon options, participants can complete each segment of their chosen event on their own schedule at a location of their choosing. The timeline for completing each virtual option begins on September 29, 2018, and lasts until October 22, 2018. Virtual participants have three weeks to swim, bike, and run their distances. Results must be submitted to the Kerrville Tri website by midnight on October 22nd.

Virtual triathlon registration starts at $40. Participants will receive a bib number, helmet and bike numbers, custom Kerrville Triathlon reusable water bottle, nuun hydration, and the famous Kerrville Triathlon belt buckle finisher medal to show off their accomplishment! Triathletes participating virtually will have the option to purchase a custom-designed race shirt at time of registration. Participants will receive their gear prior to September 29th.

Registration and rules can be found on the race website.