Kerrville Triathlon Welcomes Back EIGHT Beer as Official Beer Sponsor
Light Beer Made Right to Celebrate Triathletes Accomplishments at the Finish Festival
Kerrville, Texas July 16, 2024 – -The Kerrville Triathlon, produced by High Five Events, is proud to announce the return of EIGHT Beer as the Official Beer for the second year in a row. This partnership celebrates the intersection of athletic achievement and community spirit, promising participants and spectators an exciting and enjoyable event experience in the picturesque Texas Hill Country in Kerrville, Texas on September 28-29, 2024.
EIGHT Beer, founded by NFL star Troy Aikman, known for its crisp taste and only 90 calories per serving, is an ideal choice for athletes and health-conscious individuals. Its return as the Official Beer highlights the shared values of fitness, enjoyment, and community.
“We are honored to be part of the Kerrville Triathlon once again,” said David Reny, CEO of EIGHT Brewing Company. “Our partnership with this incredible event allows us to support the triathlon community and share our passion for a beer that complements an active lifestyle. We look forward to another year of celebration of those who never settle.”
In addition to being featured at the finish line festival in the EIGHT Beer Garden, EIGHT will be sampling at the Health and Fitness Expo, for those over 21, located at the Inn of the Hills September 27 and 28. The expo is open to the public. Participants and spectators are encouraged to visit the EIGHT booth to engage with the EIGHT team and try the refreshing light beer that is made right.
“We are excited to have EIGHT Beer as our Official Beer sponsor for another year,” said Megan Frausto, partnership manager of High Five Events. “Their commitment to promoting a healthy lifestyle aligns perfectly with the values of our event, and we look forward to providing our participants with a great-tasting, light beer to celebrate their accomplishments.”
The Kerrville Triathlon is renowned for its scenic course and welcoming atmosphere. Participants will swim, bike, and run through the Texas Hill Country, culminating in a lively finish line festival hosting a fajita cookout and EIGHT Beer Garden where finishers can admire their belt buckle finisher medal. The event hosts a rookie, sprint, quarter, and half distance. In addition, the event offers relays and aquabike, as well as Athena and Clydesdale divisions. Everyone is invited to join in for a weekend of athletic achievement and community spirit. Registration is open on the website. For more information about the event please visit kerrvilletri.com.
About High Five Events: High Five Events is the parent company of the Austin Marathon, Half Marathon & 5k, Austin International Half, CapTex Triathlon and Kerrville Triathlon Festival. With over 150 years of combined experience, the High Five Events team specializes in organizing large-scale events across diverse venues, solidifying their presence on the Inc. 5000 List of Fastest Growing Companies in 2019 and 2020.
About EIGHT: EIGHT Elite Light Lager is a beer brewed for those who never settle. Founded by Troy Aikman, EIGHT is a clean, refreshing lager brewed with organic grains and no added adjuncts, fillers, or preservatives. Light Beer Made Right. Proudly based in Austin, TX, with a mission beyond the bar, EIGHT is committed to giving back 1% of all revenue to Texas-based causes that work tirelessly to make healthy living accessible to all. For more information, please visit www.eightbeer.com. Follow us on social media @drinkeightbeer. ENJOY RESPONSIBLY
